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Burger King’s Barbie Combo: A Bright Pink Twist on Fast Food

In the vibrant world of fast food, where innovation and novelty reign supreme, Burger King has taken a leap into the unexpected. Picture a burger that’s not just any ordinary burger, but one that’s inspired by an iconic doll that has been a part of our childhoods for decades – Barbie.

Now, imagine this burger with a smoky, bright pink sauce, a colour so vivid it’s almost surreal. This is not a figment of your imagination, but a reality in Brazil, where Burger King has launched a Barbie-themed meal that’s causing quite a stir.

burger king's barbie combo

As anticipation builds for the upcoming Barbie movie, this intriguing culinary creation is more than just a meal; it’s a bold statement, a marketing masterstroke, and a topic of hot debate.

So, let’s dive into the world of the Barbie Combo, where fast food meets childhood nostalgia, and explore what makes it so controversial, yet so fascinating.

The Components of Burger King’s Barbie Combo

The Pink Burger

At the heart of the Barbie Combo is the Pink Burger. This isn’t your run-of-the-mill cheeseburger. It’s a culinary spectacle, complete with crispy bacon and a smoky, bright pink sauce, all encased in a soft brioche bun. The sauce, in particular, is a standout feature, its vibrant hue instantly catching the eye and sparking curiosity about its taste.

Ken’s Potatoes

Accompanying the Pink Burger are Ken’s Potatoes. Despite the thematic name, these are essentially regular fries. But don’t let their simplicity fool you. They serve as a comforting, familiar side to the adventurous main course.

The Barbie Doughnut Milkshake

To round off the meal, Burger King offers the Barbie Doughnut Milkshake. This is a delightful blend of vanilla ice cream and strawberry Nesquik, resulting in a millennial pink drink that’s as pleasing to the eye as it is to the palate. And as a crowning touch, the milkshake is topped with a pink frosted doughnut, making it a dessert that truly embodies the Barbie theme.

The Social Media Reaction to the Barbie Combo

burger king's barbie meal

The Barbie Combo has certainly made waves on social media. Burger King’s promotional posts on TikTok and Instagram have garnered millions of views, sparking a flurry of comments and reactions. Some users have expressed excitement and anticipation, eager to try this unique meal.

Others, however, have voiced skepticism, particularly about the bright pink sauce. The reactions have been as varied as they are numerous, reflecting the meal’s ability to stir up a conversation and engage the public.

The Controversy Surrounding the Pink Sauce

The pink sauce, while visually striking, has been a point of contention. Some social media users have compared it to the controversial “Pink Sauce” that went viral on TikTok in 2022. However, Burger King has clarified that the sauce used in the Pink Burger is not the same. Despite this, the sauce’s unusual colour has continued to raise eyebrows and fuel debates, adding to the meal’s overall intrigue.

The Limited Availability of the Barbie Combo

Currently, the Barbie Combo is a limited-time offer, available only in Brazil. There are no plans to bring it to other countries like the UK or the US. This exclusivity has only added to the meal’s allure, with many international fans expressing their desire to try it.

The Barbie Combo in the Context of Barbie Movie Marketing

The Barbie Combo is part of a series of collaborations and merchandise releases tied to the Barbie movie. It represents a creative fusion of fast food and film marketing, serving not just as a meal, but also as a promotional tool for the movie. This strategy has proven effective, generating buzz not just for the meal, but also for the upcoming film.


The Barbie-themed Burger King meal is a testament to the power of innovative marketing. By combining fast food with pop culture, Burger King has created a product that is not only delicious but also conversation-worthy. Whether you’re a fan of the bright pink sauce or not, there’s no denying that Burger King’s Barbie Combo has made a mark. As we anticipate the release of the Barbie movie, this meal serves as a tantalizing appetizer, whetting our appetite for what’s to come.

Frequently Asked Questions

Does Burger King have a Barbie burger?

Yes, Burger King does have a Barbie burger. This unique culinary creation is part of a limited-time Barbie-themed meal offered by Burger King Brazil. The meal was launched in anticipation of the upcoming Barbie movie and has garnered significant attention on social media due to its distinctive components, particularly the bright pink sauce on the burger.

What is on the Barbie burger?

The Barbie burger, officially known as the Pink Burger, features a cheeseburger topped with crispy bacon and a smoky, bright pink sauce, all encased in a brioche bun. The vibrant pink sauce is the standout feature of the burger, sparking curiosity and debate among customers and social media users alike.

What is Barbie’s last name?

Barbie’s last name is Roberts. Barbie, a popular doll manufactured by the American toy company Mattel, Inc., has been a beloved part of many children’s toy collections since her introduction in 1959. Her full name, Barbie Millicent Roberts, reflects her fictional backstory as a fashion model from the fictional town of Willows, Wisconsin.


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