Chipotle

(Scroll down to see all diet options for Chipotle)

Chipotle is a famous American fast food restaurant in the United States, Canada, the United Kingdom, France, and Germany. Chipotle Mexican Grill Incorporated came from a Mexican word for dried jalapeño pepper. The restaurant is known for its bowls or wrapped burritos and tacos.

Chipotle was founded on July 13, 1993, by Steve Ells, an American businessman. Steve Ells went to a culinary school in America and then became a cook at Stars in San Francisco. He was able to observe a popular dish Taquerias and Burritos in San Francisco. He used all of his experience to build and open his first Chipotle Restaurant near a University in Denver, Colorado. Chipotle became a hit and was selling more than 1,000 burritos per day.

In 1998, when Chipotle only had 16 locations in Colorado, McDonald’s made a major investment with Chipotle. In 2006, the McDonald’s corporation fully divested itself from the Chipotle restaurant chain. This was done to focus on their own core business while also having the freedom to explore new opportunities. Chipotle had grown to over 2,000 locations, and 45,000 employees and had a net income of 475.6 million dollars in 2015.

Chipotle has been able to build a successful brand around its food and the experience they provide to customers. Their strategy of emphasizing the quality of their ingredients, sourcing them responsibly, and serving them in a way that is mindful of the environment has paid off. They had a few PR disasters in recent years, which led to a decrease in sales and profits. However, it didn’t stop them from working hard and being the best fast food out there.

Today, Chipotle is one of the top competing fast food chains in the US. They offer a wide variety of food and top selling food items include Chicken Bowl, Guacamole, Queso Blanco., Barbacoa Bowl, Carnitas Burrito, Carnitas Taco, Cheese Quesadilla, and Chicken Burritos. These food items aren’t just delicious but also filling and healthy.

Chipotle used over 100,000 pounds of avocados per day to cater to its customers who love their guacamole. Because of its popularity, the founder also expanded the company to Asian Countries including Thailand and Singapore. They are also competing through social media platforms, tv commercials, and upgrading their menu items for specific diets to meet the demands of the market. A super exclusive reward program that is called Farm Team was also introduced which led to sales growth.

Having a diet and being healthy has become a trend today, more and more people are now opting for a healthier type of diet. Fortunately, the company offers vegan and keto options. If you’re on those diets,  you won’t be disappointed. The company has its website and app that chipotle customers use for browsing and ordering their food. A Chipotle app is a great tool for anyone who is on a diet, by using this app you can manage and plan your food’s macronutrients. 

They are famous for their Sofritas, Guacamole, Cilantro Lime Rice, and Lifestyle bowl that are vegan-friendly. Their keto-friendly options include a burrito bowl with meats (barbacoa, grilled chicken, carnitas, and steak). You can check out our blogs below for more information.